RSPCA

Copywriting | Photography

A full-page screenshot of a website I made. A full-page screenshot of a website I made.

Overview

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I volunteered for the RSPCA digital marketing team during COVID in 2020 as a creative writer. During this experience, I wrote copy for the official RSPCA QLD blog as well as the social media pages.
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As an avid animal lover, it was special to contribute my skills to a cause that I was passionate about. For this particular article, I was provided with a press release about RSPCA's partnership with Re.Group for the launch of their recycling application. You can visit the above article here →

Photography

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In this project, I wanted to provide meaningful images to support the article. As such, with assistance from the family pets, I staged some images to accompany my writing.
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After submitting the article and images to the marketing coordinator, I receieved positive feedback, and inspired the team to build up a collection of lifestyle images for future articles.