RSPCA
Copywriting | Photography
Overview
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I volunteered for the RSPCA digital marketing team during
COVID in 2020 as a creative writer. During this experience,
I wrote copy for the official RSPCA QLD blog as well as the
social media pages.
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As an avid animal lover, it was special to contribute my
skills to a cause that I was passionate about. For this
particular article, I was provided with a press release
about RSPCA's partnership with Re.Group for the launch of
their recycling application. You can visit the above article
here →
Photography
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In this project, I wanted to provide meaningful images to
support the article. As such, with assistance from the
family pets, I staged some images to accompany my writing.
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After submitting the article and images to the marketing
coordinator, I receieved positive feedback, and inspired the
team to build up a collection of lifestyle images for future
articles.
